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Roland Barbera, was finally published in Collier’s Weekly alongside prominent illustrators such as William Steig, Harold Von Schmidt, Dr. After numerous unsuccessful submissions over a period of two years, his artwork, signed J. After creating some portraits for which he was paid $5 each, Barbera began drawing cartoons which he submitted to popular publications like Collier’s Weekly, Redbook, Ladies’ Home Journal, and The Saturday Evening Post. However, frustrated by having to spend his nine-to-five days calculating and filing hundreds of tax returns for accounts in trust, Barbera took to drawing in his off hours. His salary was a decent $25 per week, which was nearly the average salary at the time.
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22 April 2016)īarbera began his professional career as a tax accountant at Irving Trust Bank on Wall Street, where he worked from 1928 to 1934. Joe was more persuasive and humorous-he had a more engaging personality and he had a fantastic sense of humor. Bill was a hard-nosed businessman who ran a tight ship. Joe lived up in Bel Air and Bill lived in a little studio house in Sherman Oaks. Joe always had tailor-made suits and had his initials on his tie and cufflinks. Joe was dark and sun-tanned, Bill was white. Joe had a shiny new black Cadillac-a new one every year. According to veteran Hanna-Barbera writer Tony Benedict: Joseph Barbera was a suave and outgoing Brooklyn-raised son of Sicilian immigrants. William Hanna was a shy Boy Scout and an all-American outdoor enthusiast born and raised in the American Southwest. Like the cat and mouse duo that made them famous, William Hanna and Joseph Barbera could not have been more unalike. MGM animators to Joseph Barbera, My Life in ‘Toons, p.73 THE RISE OF TOM AND JERRY AND THE DECLINE OF ANIMATED SHORTSĪ cat and a mouse! How unoriginal can you get? William Hanna and Joseph Barbera are the Architects of Saturday Morning. Bill Hanna and Joe Barbera set out to entertain children and adults and ended up creating an experience called “Saturday Morning Cartoons.” Through laughter and imagination, they have amused and inspired millions of children for more than three generations. They weren’t like any other studio putting out media for the masses. At a time when General Motors sold 50% of all cars in the United States, the television program 60 Minutes referred to Hanna-Barbera as “the General Motors of animation.” As it turned out, Hanna-Barbera would eventually go even further by producing nearly two-thirds of all Saturday morning cartoons in a single year. During the rise of television in the 1950s when film studios ceased producing cartoons, Hanna and Barbera saved the field of animation through talent, innovation, and hard work. Together, animators Hanna and Barbera created one of the most memorable cartoons in history- Tom and Jerry. In addition to receiving commercial and critical acclaim, their ground-breaking animation work was recognized with seven Academy Awards (and eight additional nominations), eight Emmys, and numerous other awards.
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Partners for over 60 years, William Hanna and Joseph Barbera possessed a relationship that would last through the rise and fall of two cartoon studios and the creation of thousands of characters and hundreds of animated and live-action TV shows, films, and specials. In business together longer than most marriages, two men from very different backgrounds created an animation powerhouse that would come to dominate Saturday morning television. HANNA-BARBERA: THE ARCHITECTS OF SATURDAY MORNING Home > Essays > Hanna-Barbera: The Architects of Saturday Morning Hanna-Barbera: The Architects of Saturday Morning Jesse M.